Who the client is:

Anywhere.com is a travel planning company that connects travellers with local insiders across dozens of countries worldwide. They handle everything from itinerary planning to bookings and on-trip support, specialising in destinations across the Americas, Europe, Africa, Asia and Oceania.

What we worked on:

We manage their digital marketing across Facebook, email marketing, Google Ads and Instagram. We've also been building out their global affiliate strategy and supported their international expansion, particularly into Mexico.

Approach:

We're working closely with Anthony Landis, one of the founders, who had already built a highly advanced attribution system. His main frustration with previous agencies was their inability to align with his data or properly understand what was required to scale the business.

From the outset, it's been genuinely refreshing to work with someone so deeply embedded in the numbers. We can dive straight into the data and collaborate at a high level. He has Metabase connected to virtually every data point imaginable and can spin up new tracking environments on demand. The level of sophistication is easily beyond what we see in 99 percent of the businesses we work with.

The real issue was not access to platforms like Google Ads or Meta Ads, but the lack of agencies able to connect the dots outside those platforms. Anthony specialises in analysing data across the entire ecosystem, not just within ad dashboards. That is where previous agencies fell short.

By matching him at that data level, we've been able to amalgamate all sources and properly understand the full paid customer journey. When we dug into the numbers, we uncovered a £300K hole in wasted spend from their previous Google Ads agency over several years. We identified this by pulling data directly from multiple platforms and consolidating it to get a clear view of their core demographics.

From there, we stripped out inefficient targeting and re-optimised their campaigns just ahead of peak season, putting the budget back where it actually drove results.

Results:

We've saved them $300K in wasted ad spend which is now being put to much better use driving actual top line revenue. On Meta, we managed to halve their cost per acquisition, making their campaigns significantly more efficient and allowing them to scale profitably.

The impact has been substantial. The business has grown from $6 million in revenue last year to $10 million this year. That's a 67% increase year on year, putting them in a strong position as they continue to expand into new markets.