[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
Exposing What Drove
Real Revenue in 30 Days
We bridge marketing and revenue by unifying your CRM and conversion data to optimise channels and drive profitable growth.
We bridge marketing and revenue by unifying your CRM and conversion data to optimise channels and drive profitable growth.
10+
Legal Areas
20+
New Camapigns
30,000+
Monthly Impressions
150+
Leads per Month
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
continued work with Britton & Time
continued work with Britton & Time
continued work
with anywhere
Who the client is:
Britton & Time is an award-winning law firm with offices in Mayfair and Brighton. Established in 2020, they've quickly become one of the fastest-growing firms in the South East, earning recognition from major UK outlets including the BBC, GB News, The Argus and the Sussex Business Awards. They provide legal services across both personal and business matters, working across around 10 different practice areas.
What we worked on:
Our team manages their Google Ads and have recently introduced two new channels – Microsoft Ads and LinkedIn. We're running campaigns across approximately 10 different legal areas for both their Mayfair and Brighton offices.
Approach:
We're working closely with Daniel Beach, the operations manager. The main challenge was understanding the full client journey and getting proper offline conversion tracking in place. Without this, the firm couldn't accurately attribute revenue back to specific campaigns or see what was genuinely driving results.
We built a completely custom tracking system from the ground up, using scripts across multiple platforms including HubSpot, Clio Rail, Clio Grow and Clio Manage. This allowed us to amalgamate all the data into one clear reporting point, giving us weekly and bi-monthly visibility on exactly what they're getting back for every pound spent.
With proper data finally in place, we could see which campaigns were genuinely generating revenue and which weren't pulling their weight. We restructured the account from the ground up, stripping out old ad groups, keywords and DSAs that weren't delivering. From there, we introduced new campaigns that focused on the budget where it actually mattered, cutting the rest.
Results:
Under the NDA signed with Britton & Time, we can't share specific data around CPAs, revenue or other confidential metrics. Given the sensitive nature of legal services and client confidentiality, the firm maintains strict controls over what performance data can be disclosed publicly.
Our team continues to work with Britton and Time to refine their campaigns and attribution system. We now have a steady pipeline and the attribution puts us in a much stronger position to scale confidently and run proper A/B tests to improve on the current baseline. LinkedIn has also become its own independent acquisition channel, bringing in discrimination leads consistently without relying on the other platforms.
Who the client is:
Anywhere.com is a travel planning company that connects travellers with local insiders across dozens of countries worldwide. They handle everything from itinerary planning to bookings and on-trip support, specialising in destinations across the Americas, Europe, Africa, Asia and Oceania.
What we worked on:
We manage their digital marketing across Facebook, email marketing, Google Ads and Instagram. We've also been building out their global affiliate strategy and supported their international expansion, particularly into Mexico.
Approach:
We're working closely with Anthony Landis, one of the founders, who had already built a highly advanced attribution system. His main frustration with previous agencies was their inability to align with his data or properly understand what was required to scale the business.
From the outset, it's been genuinely refreshing to work with someone so deeply embedded in the numbers. We can dive straight into the data and collaborate at a high level. He has Metabase connected to virtually every data point imaginable and can spin up new tracking environments on demand. The level of sophistication is easily beyond what we see in 99 percent of the businesses we work with.
The real issue was not access to platforms like Google Ads or Meta Ads, but the lack of agencies able to connect the dots outside those platforms. Anthony specialises in analysing data across the entire ecosystem, not just within ad dashboards. That is where previous agencies fell short.
By matching him at that data level, we've been able to amalgamate all sources and properly understand the full paid customer journey. When we dug into the numbers, we uncovered a £300K hole in wasted spend from their previous Google Ads agency over several years. We identified this by pulling data directly from multiple platforms and consolidating it to get a clear view of their core demographics.
From there, we stripped out inefficient targeting and re-optimised their campaigns just ahead of peak season, putting the budget back where it actually drove results.
Results:
We've saved them $300K in wasted ad spend which is now being put to much better use driving actual top line revenue. On Meta, we managed to halve their cost per acquisition, making their campaigns significantly more efficient and allowing them to scale profitably.
The impact has been substantial. The business has grown from $6 million in revenue last year to $10 million this year. That's a 67% increase year on year, putting them in a strong position as they continue to expand into new markets.
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly