[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
Adding £85k
Pipeline in 30 Days
We bridge marketing and revenue by unifying your CRM and conversion data to optimise channels and drive profitable growth.
We bridge marketing and revenue by unifying your CRM and conversion data to optimise channels and drive profitable growth.
£85,000
Monthly Recuring Revenue
60+
New Leads Monthly
50,000
Outreach Messages Monthly
25
New Campaigns Monthly
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
continued work with Canopy
continued work
with anywhere
continued work with Canopy
Who the client is:
Canopy is a supplier management platform that helps businesses manage all their supplier data, contracts and compliance in one place. They work with procurement teams worldwide, serving everyone from start-ups through to enterprise clients including CBRE, Yondr Group, EDF and UK Government departments. Their platform integrates with major systems like SAP, Microsoft Dynamics and DocuSign to streamline supplier onboarding and management.
What we worked on:
Our team manages their email marketing and LinkedIn outbound campaigns, both focused on acquiring new platform users.
Approach:
We kicked off with an aggressive testing phase, creating 20 different ad copy variations within the first 30 days to identify what actually drove sign-ups. The goal was to find a winning formula quickly and scale from there.
Once we had enough data from the email campaigns, we introduced LinkedIn outbound as a second acquisition channel. We managed the outreach directly, achieving a 50% acceptance rate on connection requests, which gave us consistent access to decision-makers in procurement and supply chain roles.
We worked closely with Doug, Laura, Alex and James from the Canopy team, integrating everything into their HubSpot CRM and building our own attribution system to track which campaigns and copy variations were driving the highest-quality leads. We're also currently helping them build out a custom platform for more advanced lead management as they scale.
The key was maintaining a constant feedback loop between what we were seeing in the data and how the sales team were experiencing lead quality. This meant we could refine targeting and messaging in real time rather than waiting for monthly reviews.
Results:
Within the first 30 days, we generated a prospect pipeline worth £85,000 in potential annual recurring revenue from new users. Annualised, the pipeline we've built is sitting at around £850,000 based on users staying on their current plans.
The volume has been consistently high – we're now delivering multiple qualified leads every single day, which has actually become more than the team can comfortably handle. They've told us that if the pipeline continues at this rate, they'll need to bring on additional staff just to manage the inbound demand.
Who the client is:
Anywhere.com is a travel planning company that connects travellers with local insiders across dozens of countries worldwide. They handle everything from itinerary planning to bookings and on-trip support, specialising in destinations across the Americas, Europe, Africa, Asia and Oceania.
What we worked on:
We manage their digital marketing across Facebook, email marketing, Google Ads and Instagram. We've also been building out their global affiliate strategy and supported their international expansion, particularly into Mexico.
Approach:
We're working closely with Anthony Landis, one of the founders, who had already built a highly advanced attribution system. His main frustration with previous agencies was their inability to align with his data or properly understand what was required to scale the business.
From the outset, it's been genuinely refreshing to work with someone so deeply embedded in the numbers. We can dive straight into the data and collaborate at a high level. He has Metabase connected to virtually every data point imaginable and can spin up new tracking environments on demand. The level of sophistication is easily beyond what we see in 99 percent of the businesses we work with.
The real issue was not access to platforms like Google Ads or Meta Ads, but the lack of agencies able to connect the dots outside those platforms. Anthony specialises in analysing data across the entire ecosystem, not just within ad dashboards. That is where previous agencies fell short.
By matching him at that data level, we've been able to amalgamate all sources and properly understand the full paid customer journey. When we dug into the numbers, we uncovered a £300K hole in wasted spend from their previous Google Ads agency over several years. We identified this by pulling data directly from multiple platforms and consolidating it to get a clear view of their core demographics.
From there, we stripped out inefficient targeting and re-optimised their campaigns just ahead of peak season, putting the budget back where it actually drove results.
Results:
We've saved them $300K in wasted ad spend which is now being put to much better use driving actual top line revenue. On Meta, we managed to halve their cost per acquisition, making their campaigns significantly more efficient and allowing them to scale profitably.
The impact has been substantial. The business has grown from $6 million in revenue last year to $10 million this year. That's a 67% increase year on year, putting them in a strong position as they continue to expand into new markets.
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly