[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
How we achieved
15% Cheaper Acquisition
We bridge marketing and revenue by unifying your CRM and conversion data to optimise channels and drive profitable growth.
We bridge marketing and revenue by unifying your CRM and conversion data to optimise channels and drive profitable growth.
20+
New Campaigns
30+
New Prospects Monthly
10,000
Outreach Messages Monthly
3
Growth Channels
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
[WELCOME TO Bright Brand™]
continued work with Enexus
continued work
with anywhere
continued work with Enexus
Who the client is:
Enexus Energy is a business energy consultancy with over 10 years of experience helping companies across the UK cut costs and reduce carbon. They go beyond simple bill validation, developing bespoke strategies for how businesses purchase, generate and consume energy. Based in Blackpool, they work with organisations of all sizes on everything from procurement and compliance through to metering and sustainability.
What we worked on:
Our team manages their Google Ads and email marketing. We also built a completely custom lead acquisition system targeting facility management companies and landlords on Gumtree, along with supporting landing pages to convert the traffic.
Approach:
The standout piece of work was the Gumtree automation system. We built an intelligent scraping and messaging workflow that monitored new property listings in real time, specifically targeting facility management companies, founders and landlords. The moment a relevant property hit the platform, our system would trigger automated outreach, initiate conversations and build a qualified contact database that fed directly into the sales team's pipeline.
The entire workflow was designed to operate autonomously while maintaining a human touch in the messaging. We set up weekly pipeline reviews with the founder to assess lead quality, refine targeting parameters and manage the handoff to the sales team. This meant we could continuously optimise the system based on what was actually converting.
On the email side, we developed around 20 different copy variations and systematically tested them to identify what resonated with different segments of their audience. We also launched a hyper-targeted Google Ads campaign built specifically around high-intent search terms from businesses actively looking for energy consultants. Each campaign was backed by conversion-optimised landing pages designed to capture and qualify leads before they hit the CRM.
Results:
The Gumtree system generated a consistent pipeline of 30 new prospects every month. In the first two months alone, we put 65 qualified prospects in contact with Enexus. These leads were handed directly to the sales team during our weekly calls, creating a reliable, predictable flow of opportunities without the business needing to invest any time in manual outreach.
Who the client is:
Anywhere.com is a travel planning company that connects travellers with local insiders across dozens of countries worldwide. They handle everything from itinerary planning to bookings and on-trip support, specialising in destinations across the Americas, Europe, Africa, Asia and Oceania.
What we worked on:
We manage their digital marketing across Facebook, email marketing, Google Ads and Instagram. We've also been building out their global affiliate strategy and supported their international expansion, particularly into Mexico.
Approach:
We're working closely with Anthony Landis, one of the founders, who had already built a highly advanced attribution system. His main frustration with previous agencies was their inability to align with his data or properly understand what was required to scale the business.
From the outset, it's been genuinely refreshing to work with someone so deeply embedded in the numbers. We can dive straight into the data and collaborate at a high level. He has Metabase connected to virtually every data point imaginable and can spin up new tracking environments on demand. The level of sophistication is easily beyond what we see in 99 percent of the businesses we work with.
The real issue was not access to platforms like Google Ads or Meta Ads, but the lack of agencies able to connect the dots outside those platforms. Anthony specialises in analysing data across the entire ecosystem, not just within ad dashboards. That is where previous agencies fell short.
By matching him at that data level, we've been able to amalgamate all sources and properly understand the full paid customer journey. When we dug into the numbers, we uncovered a £300K hole in wasted spend from their previous Google Ads agency over several years. We identified this by pulling data directly from multiple platforms and consolidating it to get a clear view of their core demographics.
From there, we stripped out inefficient targeting and re-optimised their campaigns just ahead of peak season, putting the budget back where it actually drove results.
Results:
We've saved them $300K in wasted ad spend which is now being put to much better use driving actual top line revenue. On Meta, we managed to halve their cost per acquisition, making their campaigns significantly more efficient and allowing them to scale profitably.
The impact has been substantial. The business has grown from $6 million in revenue last year to $10 million this year. That's a 67% increase year on year, putting them in a strong position as they continue to expand into new markets.
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly
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Your brand deserves more than just attention it deserves leadership. Let’s build it boldly