High-Intent Leads. Lower CPA.

Client Overview

Enexus Energy is a forward-thinking energy consultancy that helps commercial property landlords reduce their utility costs and improve energy efficiency. They approached us with the goal of scaling their lead generation while keeping acquisition costs low and lead quality high.

Our Ongoing Work

We’ve taken a full-funnel approach, combining performance marketing, web development, and data-driven strategy to build a scalable and high-performing lead engine.

Landing Page Optimisation

To drive conversions, we’ve built and tested over five landing page variations—each designed to improve clarity, trust, and relevance. Ongoing A/B testing continues to refine messaging and layout for maximum impact.

Conversion Tracking and Attribution

We set up offline conversion tracking to give full visibility into real business outcomes, allowing campaigns to be optimised based on actual closed leads rather than surface-level engagement.

Web Design and Inbound Email Marketing

Our team redesigned core website pages to align with campaign goals and implemented inbound email sequences to nurture leads and re-engage site visitors who didn’t convert immediately.

Paid Media Strategy

We developed a focused Google Ads strategy, targeting high-intent keywords tied to commercial energy needs. Our continued testing and budget allocation ensure we’re attracting the right type of leads consistently.

Web Scraping and Contact Discovery

To support outreach and improve targeting, we built custom web scrapers to identify key decision-makers in the commercial property sector. This data has helped inform messaging and drive better engagement.

Results So Far

Due to confidentiality agreements, we’re only able to share limited details, but the impact has been clear and measurable:

• 54 high-value leads sourced within the first four months, including commercial landlords, manufacturers, and business owners - directly fueling pipeline growth

• Significant reduction in CPA, improving cost-efficiency across all acquisition efforts

• Enhanced lead quality, with stronger intent and higher conversion potential

• Consistent CVR improvements through structured landing page testing and optimisation

• Three new acquisition channels launched, expanding market reach and diversifying lead flow