What this is
Five CSV lists of starter negatives with notes on why they matter in that vertical. They are starters, not permanent gospel. Review search terms monthly.
Who it is for
PPC leads launching or cleaning accounts in these verticals.
How to use it
Upload as account or campaign negative lists. Remove any term you intentionally want. Add match types carefully; the CSV uses phrase-style seeds you can adapt.
Mistake it prevents
Paying for jobs, DIY, student and info queries that look relevant to a broad match algorithm and worthless to sales.
Construction intent
Block jobs, DIY how-tos and free tender alert seekers that never become packages. Keep framework and PQQ language available when you sell that work.
Travel intent
Block cabin crew careers and cheap-flight-only queries that will not book a package holiday. Protect destination brand terms you intentionally bid on.
Legal medical software
Legal: DIY kits and careers. Medical: jobs and non-patient research. B2B software: tutorials, scrapers, nulled tools. Remove any seed that matches a product you sell.
How teams actually adopt Negative keyword starter lists by vertical
These lists are vertical starters, not eternal truth. Construction blocks jobs and DIY. Travel blocks cabin crew and cheap-flight-only intent. Legal blocks DIY kits and careers. Medical blocks jobs and non-patient research. B2B software blocks tutorials, scrapers and nulled tools. Review search terms monthly and delete seeds that match products you sell. Prefer shared sets with campaign exceptions.
Quality bar for negative-keyword-starter-lists
Quality bar for negative-keyword-starter-lists: the download must be usable without a sales call. If a colleague cannot apply it in one sitting, the artefact is incomplete. Keep British English. Strip any client residue before publishing. Link the finished internal copy back to /resources/negative-keyword-starter-lists/ so updates stay findable. Review the file when your CRM stages, GA4 events or account structure change, not only when someone asks for a refresh.
Prefer a guided build? See CRM implementation and conversion tracking and attribution.