PPC for escorted tour brands. Anywhere.com went from $6M to $10M. We have run monthly travel budgets of £300,000 to £500,000, trained on booking value, not enquiry volume.
View-only access / Five working days / No cost, no obligation / Current agency keeps Performance Max
Book the audit callWendy Wu Tours is an escorted touring specialist. Fully-inclusive tours to over 40 countries, plus Solos, Rail, Cruise and Events. Organic search still sits in the plan. PPC is trained on confirmed booking value, not brochure enquiries.
The model
You get one team, one plan, and reporting that ties spend to confirmed bookings. No claim about the inside of your account. Four questions any escorted tour operator can check.
Booking value, not enquiry volume
Wendy Wu Tours is escorted touring. Prices run from about £1,990 to £14,490. Those bookings must not look the same to the algorithm.
The right stage imported to Google
If the import is an enquiry or a lead, Google is still buying brochure volume. Good looks like a confirmed booking.
The 90 day click window, modelled outside Ads
Google stops at 90 days. A £14,000 escorted tour is often researched for months. That is a structural gap, not a mistake.
Phone bookings on the same loop
Infinity and call conversion tracking are on the site. Joining call to booking to Google is a three system join. We verify it.
Performance Max stays. The signal gets better.
Wide targeting can be intentional. PMax is only as good as the revenue it is fed. The current agency keeps running it.
Travel proof
Anywhere.com is Bright Brand work: revenue-based conversion feedback and segmentation. An extra £500,000 in the last six months. Earlier Travelopia work was led by our founder at Seed.
Monthly budgets managed
Anywhere.com revenue growth
Extra Anywhere revenue, six months
Travel Google Ads experience
Case enquiry volume from paid search
Increase in pipeline
Pipeline growth at the same ad spend
Increase in booked consultations
Lower cost per booked sales meeting
Lower non-brand CPA
Founders and operators on the accounts we run, in their words, not ours.
“The Bright Brand have helped us to do what other pay-per-click partners have promised but never been able to deliver: attribute leads to campaigns and pinpoint return on ad spend. In a heavily contested sector, they took the time to listen to us, understand our products, drive down CPCs and build common sense, achievable plans for growth.”
Daniel Beech
Founder & Operations Manager
“Over 25% of our enterprise pipeline comes through Bright Brand. We're now in active discussions with Procurement Directors and senior leadership at major UK and European businesses. They deliver at the level that matters.”
Doug McLean
Founder & Director
“The Bright Brand aren't a typical marketing agency. They understand the mechanics of travel and optimise towards higher lifetime value and a more premium client base through sharp age-demographic targeting and audience building, all aligned to our commercial data and implemented by their team. We've seen quicker bookings and a stronger bottom line as a result.”
Anthony Landis
President, Director
“We've been with Bright Brand for a while now, and it still feels like they're in the business with us. They rebuilt the funnel, tightened the targeting, and cut our cost per booked sales meeting by 83%. Same budget, far more of the right conversations.”
Shay Hasson
Co-Founder FormX. Serial Entrepreneur
“Since the team started really getting hands-on with our account, we've seen a genuine shift. It's the difference between someone managing your account and someone actually caring about it - that closer attention has meant we're now seeing a solid return on our ad spend, something we hadn't consistently had before.”
Roland Gilliam
Managing Director, Freedom Insurance
“Bright Brand have been a brilliant addition to our team. They work independently but feel like a genuine extension of our own marketing function, and the results speak for themselves.”
Lindsey Newman
Head of Business Development
“The Bright Brand team scaled our Meta channel with real discipline and turned it into proper growth. They grew our revenue by 300% in a year, and it still feels like they are part of the business.”
Ben Herridge
Managing Director & CEO
“The Bright Brand have helped us to do what other pay-per-click partners have promised but never been able to deliver: attribute leads to campaigns and pinpoint return on ad spend. In a heavily contested sector, they took the time to listen to us, understand our products, drive down CPCs and build common sense, achievable plans for growth.”
Daniel Beech
Founder & Operations Manager
“Over 25% of our enterprise pipeline comes through Bright Brand. We're now in active discussions with Procurement Directors and senior leadership at major UK and European businesses. They deliver at the level that matters.”
Doug McLean
Founder & Director
“The Bright Brand aren't a typical marketing agency. They understand the mechanics of travel and optimise towards higher lifetime value and a more premium client base through sharp age-demographic targeting and audience building, all aligned to our commercial data and implemented by their team. We've seen quicker bookings and a stronger bottom line as a result.”
Anthony Landis
President, Director
“We've been with Bright Brand for a while now, and it still feels like they're in the business with us. They rebuilt the funnel, tightened the targeting, and cut our cost per booked sales meeting by 83%. Same budget, far more of the right conversations.”
Shay Hasson
Co-Founder FormX. Serial Entrepreneur
“Since the team started really getting hands-on with our account, we've seen a genuine shift. It's the difference between someone managing your account and someone actually caring about it - that closer attention has meant we're now seeing a solid return on our ad spend, something we hadn't consistently had before.”
Roland Gilliam
Managing Director, Freedom Insurance
“Bright Brand have been a brilliant addition to our team. They work independently but feel like a genuine extension of our own marketing function, and the results speak for themselves.”
Lindsey Newman
Head of Business Development
“The Bright Brand team scaled our Meta channel with real discipline and turned it into proper growth. They grew our revenue by 300% in a year, and it still feels like they are part of the business.”
Ben Herridge
Managing Director & CEO
How We Work
If the business is growing and you are happy with your agency, this has to cost nothing to accept. We read. We do not change bids, budgets or structure.
Day 1
Step 01
Access is through our Google Partner manager account. Read only. Nothing in the account is changed.
Five working days
Step 02
We check what stage is imported, what value comes back, the 90 day gap, and whether phone bookings close the join.
No cost
Step 03
Your current agency keeps managing Performance Max throughout. The audit costs nothing and creates no obligation.
The deliverable
Step 04
You get the gaps written down and the revenue impact of each. You decide what happens next.
Book the audit
One conversation. View-only access. Five working days. We come back with named gaps and the revenue attached to each.
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