Consistent Legal Leads. 8% CVR.

Client Overview

Direct2Compensation is a UK-based legal services provider helping individuals pursue claims for personal injury and medical negligence. They engaged us to improve lead quality, implement robust tracking systems, and scale qualified enquiries through data-driven optimisation.

Our Approach

Our Approach

We took a systematic approach focused on accurate attribution, funnel performance, and continuous testing — enabling us to scale efficiently while maintaining clarity over what drives results.

Landing Page Design & Testing

We designed and deployed multiple high-intent landing pages focused on improving conversion rates across key claim types. Messaging and layout were refined through ongoing A/B testing to improve trust, clarity, and urgency.

Full Funnel Tracking & Attribution

To ensure data accuracy, we implemented GCLID tracking, form integration, and offline conversion tracking using CallRail. This allowed us to connect marketing activity directly to qualified leads and phone calls — ensuring campaigns were optimised based on real client engagement, not just clicks.

HubSpot CRM Setup

We integrated HubSpot into the funnel, allowing for seamless lead capture, tracking, and sales follow-up. This ensured a smooth handoff from marketing to intake and built a foundation for future automation and reporting.

Performance Overview

Due to confidentiality agreements, we’re only able to share limited insight into specific campaign data, but key outcomes to date include:

• 74 qualified medical and personal injury leads generated

• 8% conversion rate across tested landing pages

• Highly targeted campaigns, aligned with real Ideal Customer Profile data and CRM-backed insights

• Predictive modelling used to inform strategic planning and campaign optimisation

• Full growth roadmap delivered to support sustainable scale and long-term ROI