€13 CPAs. 4.09x ROAS

Overview

Zonda is a premium streetwear brand blending comfort with bold identity. We partnered with the team to launch the brand from scratch, building every asset, platform, and campaign from the ground up. The focus: a high-performance ecommerce funnel powered by data and creative built for scale.

What We Built

Full Shopify Store Setup – Customised, mobile-first ecommerce store ready for high-conversion traffic

• Triple Whale Integration – Advanced attribution and analytics setup for real-time performance insights

• Creative Development – Designed and delivered TikTok and Meta ad assets tailored to Gen Z and streetwear audiences

• Full-Funnel Tracking – GCLID, UTM, pixel events, server-side integrations, and post-purchase data tracking

• TikTok & Facebook Ad Infrastructure – Launched and optimised campaigns across both platforms, using best-in-class creative and audience targeting strategies

Performance Highlights

Campaigns ran on a cold-start brand with no prior purchase history:

Meta Campaign Results

• €13.30 – €16.76 cost per purchase across ad sets

• 4.09x ROAS on top-performing ad sets

• 81 purchases from a single ad set

• Over 1,000 adds to cart and 1,200 checkouts initiated, proving high funnel traction

TikTok Performance

• Cost per conversion as low as £10.42

• Campaigns consistently delivered £10–£15 CPA across multiple ad sets

• CTRs up to 1.50%, well above platform averages for fashion

• Over 74 purchases tracked with accurate attribution

• Strong CPCs between £0.03 and £0.22, driving massive top-of-funnel reach at low cost