Turning Traffic Into Buyers

Client Overview

HeatfromTS is the UK’s leading destination for premium pre-loved Stone Island and C.P. Company apparel. Known for its authenticity, rarity, and strong community connection, the brand has built a loyal following by delivering high-quality terracewear without the premium retail markup. With over 5,000 happy customers, a 4.9 Trustpilot rating, and viral reach across TikTok and Instagram, HeatfromTS is redefining how premium resale fashion is bought online.

Our Approach

When HeatfromTS approached us, their site was attracting strong traffic but wasn’t converting at its full potential. The homepage lacked structure, clear messaging, and focused CTAs — resulting in missed opportunities to turn visitors into customers. Our goal was simple: transform the site into a streamlined, conversion-first experience that reflects the premium nature of the brand and drives more sales.

• From: A visually bold but unstructured homepage lacking clarity, hierarchy, and persuasive design elements

• To: A clean, trust-focused layout built to convert — with improved UX, clearer messaging, and strategic CTAs

Above-the-Fold Clarity

• Before: Busy hero image with repeated text ("5000+ HAPPY CUSTOMERS", "FREE SHIPPING") and no clear CTA

• After: Clean hero section with a focused message ("RESTOCK NOW LIVE") and a clear View Products CTA above the fold

Headline Refinement

• Messaging shifted from internal slogans to customer-focused value:

• “Your trusted destination for authentic preloved Stone Island & CP Company”

• This builds immediate trust and speaks directly to buyer intent

Visual Simplification

• Reduced repetition and scrolling noise from multiple repeating banners

• Focused image layout showcasing core product categories in a calmer, more professional visual hierarchy

CTA Visibility

• Strategically placed call-to-action buttons ("View Products") with better contrast and spacing

• Buttons are immediately clickable and drive users toward purchase with less friction

Trust Signals & Social Proof

• Trustpilot badge placed prominently at the top with a link to reviews

• Emphasized “5000+ Happy Customers” once (not repeated endlessly), reinforcing credibility without clutter

Mobile Responsiveness & UX

• Layout restructured to load faster and scroll smoother on mobile

• Reduced header clutter, making it easier for shoppers to navigate by category or search

Copy & UX Adjustments

• Simplified product messaging — short, sharp, and benefit-led

• Removed distractions (like repeated Klarna/Clearpay messaging) in favor of contextual trust cues closer to checkout flow

Before

After

What We Delivered

We helped elevate the HeatfromTS experience across digital touchpoints and performance marketing:

• Shopify Store Optimisation – Built for mobile-first, with clean navigation and conversion-focused product presentation

• Creative Ad Assets – TikTok & Facebook visuals designed to match native UGC style, focusing on product drops, scarcity, and quality assurance

• Full Funnel Tracking – GCLID integration, Meta Pixel, UTM tagging, and enhanced conversion tracking

• Triple Whale Integration – For advanced attribution, profit tracking, and customer journey visibility

• Meta & TikTok Campaign Setup – Cold and retargeting campaigns targeting interest-based audiences and warm users with dynamic creative

• Organic & Paid Social Synergy – Leveraged high-performing organic content to inform ad creatives and audience signals