Scaling Legal Leads with AI & SEO
Legal Services
Locate Solicitors
UK
2025
Client Overview
Locate Solicitors is a lead generation platform we created that connects individuals and businesses with award-winning, SRA-regulated law firms. We designed, built, and actively manage the platform as an always-on engine for inbound legal enquiries — using a powerful blend of web development, organic content, and AI automation.
What We Delivered
Fully custom-built site, mobile-first, optimised for speed, UX, and conversion
Designed to showcase trust, professionalism, and ease of matching with a solicitor
SEO & Content Infrastructure
Built and launched a full organic blog channel with over 80+ legal content pages and articles
Structured for keyword clusters across legal verticals including employment, immigration, and motoring law
On-page SEO strategy aligned with long-tail intent and national/local discovery
AI-Powered Content & Automation
Integrated Make.com to automate content planning and blog creation workflows
Leveraged generative AI to scale blog output with human editing to maintain legal accuracy
Automated tagging, metadata, and internal linking to boost crawlability and SEO performance
Results
62,600+ organic search impressions
400+ organic clicks to key enquiry pages
Consistent flow of legal enquiries, referred to a vetted group of partner law firms
AI + SEO strategy drastically reduced the cost and time of scaling content output
Recent Works
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