28 Leads. Zero Guesswork.

Client Overview

Manor Interior Design is a high-end commercial office fit-out and interior firm known for delivering bespoke design solutions across the UK. They partnered with us to uncover market opportunity, sharpen their targeting, and create a performance marketing system that could support sustainable, scalable growth.

Our Approach

We took a research-led, data-first approach to build a campaign ecosystem that aligns with real-time demand, customer insight, and commercial objectives.

Data Analysis & Predictive Modelling

We began with a full analysis of Manor’s historical CRM data, combined with forecasting and predictive modelling to understand performance trends, revenue potential, and buyer behaviour across segments.

Market Intelligence via Web Scraping

We deployed a series of custom web scrapers across leading competitors and industry platforms to extract insight on positioning, volume, and gaps in the market—helping guide both targeting and messaging strategy.

AI-Driven Ideal Customer Profile (ICP)

Using AI, we refined Manor’s Ideal Customer Profile based on intent signals, prior project types, and buyer journeys. This intelligence was mapped against CRM data to identify patterns and high-value roles to target.

Campaign Development & Audiences

We then launched paid campaigns targeting decision-makers that aligned with high-value projects already in the CRM. Custom audiences and lookalike profiles were built to extend reach while maintaining quality and intent.

Strategic Growth Plan

Beyond campaign execution, we provided a fully documented growth strategy outlining key opportunities, media planning, funnel refinements, and actionable next steps to double down on what’s working.

Results to Date

Due to confidentiality agreements, we’re only able to share limited insight, but the outcomes to date have been strong and consistent:

• 28 qualified leads generated with business owners across the UK

• 3–5 new customers acquired per week, consistently since launch

• Campaigns were strategically built around well-defined customer profiles, backed by CRM data and behavioural insights

• Forecasting and predictive modelling guided decision-making across both media planning and optimisation efforts

• A comprehensive growth strategy was developed to ensure scalability and long-term return on investment