67 Leads. 12% Growth

Client Overview

Northwest Solicitors is a specialist legal firm focused on immigration and driving offence cases. They engaged us to build a full-funnel marketing and sales strategy aimed at improving lead quality, driving growth, and setting up a reliable system for tracking and optimisation.

Our Approach

Our Approach

We delivered a comprehensive strategy combining paid media, CRM integration, and sales enablement to support both lead generation and conversion.

Full Google Ads Setup

We launched highly targeted Google Ads campaigns focused on high-intent legal queries. These were supported by detailed keyword research, ad copy testing, and ongoing budget optimisation.

Conversion Tracking & Attribution

To ensure data accuracy, we implemented:

• GCLID tracking

• Call tracking via CallRail

• CRM integration through HubSpot
  This allowed us to capture and attribute enquiries end-to-end, from ad click to consultation.

SEO Content & On-Site Optimisation

We created and published high-quality SEO blogs targeting relevant immigration and motoring offence queries, helping build organic traffic alongside paid efforts.

CVR Optimisation

Through form enhancements, trust signals, and landing page testing, we made ongoing improvements to the conversion rate across key service pages.

Sales & Advisory Support

We worked directly with the intake and sales teams, providing advisory sessions on lead handling, follow-up strategy, and CRM use to ensure marketing efforts translated into signed instructions.

Results to Date

Due to confidentiality agreements, only high-level insights can be shared:

• 67 consultations and instructions across immigration and motoring offence services

• 12% year-on-year growth in lead volume and client onboarding

• End-to-end attribution enabled through integrated tracking and CRM workflows

• Improved lead conversion rate, supported by targeted content, landing page testing, and sales collaboration